...born at night...not last night...why?

...in short...i was watching a tempurpedic commercial and was amazed (no, really, i was) by this add...one of their critical selling points was the way it "absorbs energy and relieves pressure to ensure that partners do not feel each other's movements and sleep more soundly"...think about that for a minute. (cut to woman and man) she says..."i sleep right through the night...even when he moves around or gets up i dont notice"...1) "ensure that partners do not feel each other's movements" was part of the original statement 2) i'm guessing "sleep more soundly" just means less movement than before, right? ha...big picture...we don't even notice it...